SEO is hard. It’s an ever-changing mess of algorithms, keywords and links. No wonder new marketers make so many mistakes! But ironically, many don’t even realise that they have. Which of these 9 SEO mistakes have you made? Mistake #1 - The David And Goliath Keyword Strategy So, you’ve set up a new website, you’re raring to go. You’re keen to take on the big guns. Good luck. Unfortunately, SEO ain’t no David and Goliath tale. Aiming for ultra-competitive keywords, Straight off the bat is gonna get you nowhere. Instead, target less competitive & long-tail. That way you can build your strength. And bring the pain! Mistake #2 - The Infrequent Publisher You don’t need to publish content every day. But leaving the same old content up for weeks, Will make your site go stale. So, produce at least one new article a week, And update older content with value. Mistake #3 - Low-Quality Content There’s nothing Google hates more than poor quality. … Well, maybe paying tax… But stuff your conten
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Ever heard of the 70/20/10 content rule? It was created by Cola-Cola to foster marketing innovation and it can be applied it to your content strategy too. The goal is to allocate different percentages of your budget, time, and efforts to different levels of content marketing. Here's how it works: → 70 percent: 70% of marketing activities are dedicated to low-risk activities. These include blog posts, the usual social media posts, search marketing, etc. It's the marketing that appeals to most. And is the content that pays bills. → 20 percent: 20% is allocated to innovative content ideas. Has something worked particularly well in your 70% bucket? Then, double down on that. Test it. Measure it. And experiment. The goal is innovation. → 10 percent: This is where the fun comes. And where most brands miserably fail. 10% of your content marketing should be allocated to high-risk content. These are the ideas that have never been tested. But they might work. And the best part? Nobody is
Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better: 1. Lighthouse is a web page performance improvement tool that is built into every browser that is based on Chrome. The tool is accessible within the Chrome Dev Tools panel. On a Windows machine, press the F12 function button to access the tool. On Windows or Mac right-click the page and choose "Inspect" then choose the "Lighthouse" tab. On Mac press: Command+Option+C. On Windows, Linux, and Chrome OS, press: Control+Shift+C. In Chrome, click the 3-dot menu on the top right corner then, More Tools > Developer Tool. 2. Test My Site offers two metrics. Estimated loading time on a 4G mobile network and recommendations for speeding up the website. It's a good tool for obtaining a quick snapshot of the speed health of a
People often ask what PR is. This should clarify any doubts.... PR isn’t media relations. PR isn’t writing press releases. PR isn’t writing bylines. PR isn’t analyst relations. PR isn’t measurement. PR isn’t messaging. PR isn’t crisis communications. PR isn’t media training. PR isn’t de-positioning competitors. PR isn’t thought leadership. PR isn’t event management. PR isn’t social media strategy. PR isn’t social media writing, calendaring & posting. PR isn’t a speaking program. PR isn’t an awards program. PR isn’t storytelling. PR isn’t WOM. PR isn’t dark social. PR isn’t podcasts or substack or influencer programs. PR isn’t always-on consultation for the C-Suite. PR isn’t attracting VCs or other funding sources. PR isn’t about creating a halo effect on your brand. PR isn’t any one of these things. It’s *all of them* and many more. So the next time some “guru” tells you that “PR is a dying industry,” don’t take the bait. Instead, keep elevating the clients who understand the insa
Today we would like to share a good link building method which we've been using for a long time now. It's a free method to generate real quality traffic to your site. You simply need to register in each site and create your articles with your d0follow backlinks, that's all! We recommend to use unique articles (no spin content) to get the max of link juice. Enjoy! Website Dofollow DA DR techsite.io yes 51 68 qtolk.com yes 33 39 ekonty.com yes 38 41 positivelovelife.com yes 25 28 babblon.com yes 25 25 peatix.com
Are you looking for the ideal Influencer Marketing Strategy to help you expand your business? Influencer marketing has been a buzzword for a while, as marketers we hear it every day. Working with the right social media influencers is essential for a successful influencer marketing campaign. But, before we go into influencer marketing strategies and tools, let's talk about what we're talking about and why we're talking about it. What is Influencer Marketing? Influencer marketing is a collaboration where a company partners with an influential individual to promote a brand or a specific product. Before social media we use to have brand ambassadors, now we have influencers, same principle but with much bigger exposure, engagement and, most importantly, results. In today's digital age, however, social media content providers with specialised following may now provide brands with greater value. On social media sites, these people have devoted followings. "Social media in
Small businesses need all the help they can get to stand out from their competitors. Content marketing is a cost-effective form of digital marketing that provides measurable ROI for small businesses. Having produced content strategy, articles, podcasts, guides, and other forms of content for many small businesses in Oman and GCC over the past years, I've seen content marketing provide multiple benefits to our clients: 1. Content marketing is a great way to get your product or service in front of new people 2. It's an inexpensive way to build awareness about what you do 3. You'll see an increase in organic traffic, which will help boost your rankings on Google and other search engines 4. Having content that is easy to find online can lead to more conversions for your business 5. Content marketing helps establish credibility with potential customers who are looking for information about the products or services you offer What is your #1 goal for content marketing?
After working with Instagram influencers and businesses with 30k- 500k+ followers and monitoring algorithm for 5+ years here come some golden tips for you to grow on Instagram. ** The success of your Explore page is determined by your consistency and community. Many people say to develop original material, but this is a mistake because the explore page ranks relatable and comparable information. As a result, you must improve information for the same topic and then maintain consistency. Then you should create original material. As an example, Most meme pages post viral memes, even if they are old, at first because it helps with reach and then after they reach a certain level. They begin to upload original memes. ** Instagram Live is the most effective way to increase your following. The majority of people overlook Instagram Live, although it is the finest. Celebrities and large influencers accept requests to join at random from their fans. As a result, the majority of individuals are wi
1. Test everything , assume nothing 2. Unsexy marketing that sells > sexy marketing that doesn’t 3. Vanity metrics don’t matter - results and revenue do 4. Laser-sharp targeting and audience segmentation are key 5. Focus on community building > chasing customers 6. Action reaps bigger rewards than ‘strategising’ 7. Your audience is your best source of data 8. Optimisation is an iterative process 9. Repurposing content is a priority activity 10. Follow customers , not trends Big thanks to Matt Janaway
TRELLO - We worked on this post's idea on Trello and we swear by it. Create plans and strategies with a kanban and collaborate remotely. AIRMEET - Better than Zoom when it comes to UI, Airmeet is a brilliant video conferencing tool for teams around the globe. GOOGLE DOCS - Cliche but true that docs are irreplaceable. They are perfect for real time collaboration and checking for edits / updates. TOGGL - Best for tracking time and measuring productivity. KIPWISE - For creating your knowledge hub with all notes, links and content pieces.
To help you get started, here's a content marketing strategy checklist: Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide: create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
What is content marketing? A quick definition: Content marketing is a type of internet marketing focused on making, publishing, and distributing content specifically for an intended target audience on the web. There's a lot to it than just that. Content marketing is all about finding fresh, engaging, and informative content that your target audience will be interested in so they will return to your site and possibly buy your products or services. The goal is to increase your traffic so that when visitors come to your site, they will find something of value and this will increase your chances of making a sale or getting a lead. This means content that is relevant and useful to your readers. One important point to consider is that content marketing is not just for attracting potential customers through search engines like Google or Yahoo! Search engines don't care how your content is written. They care about backlinks being connected to your website from other sites that are re
Startups don't have time or money for slackers. Everything is kept lean, and often the budget is too. You wouldn't make a hire or commission a project unless what you were getting in return was valuable to your business goals. New features have to prove their worth before they're adopted into the product. No dead weight, and everything productive. We believe that content needs the same care and attention, and the same rigorous tests and experimentation, that you'd apply to any other aspect of your business. Copy is too often an afterthought - but it should be front and centre, because for the most part, it's all your users know about you . So, when we're developing content for you - and that could be writing your LinkedIn profile, or putting together a three hour workshop - we first find out, and then keep in mind: what job this content is supposed to do . Is it moving your customer towards a sale? Is it building trust? Is it conveying your brand voice, the ri
It's really very simple, we're celebrating August with a 20% discount on all our services! Our approach to Content Creation and Digital Marketing is perfectly suited to SMEs and start-ups in Oman (well, worldwide too really!) and really can take your online activity, and your business, to the next level. As you can imagine, a 20% reduction is a serious commitment on our part. However, we’ve decided to do this to demonstrate our determination to help you achieve your goals by successfully reaching out to those clients you’re struggling to get to right now. whether you need fresh content for your website or company profile, an extra push in SEO, or any other content or digital marketing we're here for you. What are you waiting for then, get in touch today and get 20% OFF your journey to success!
After the plane crash survivor selfie , the extreme selfies and the do-it-yourself selfie stick here comes the most dangerous (or stupid?) one! Oh, and did you see Queen Elizabeth's photobombing ?
A personal project for the Itzo team, Swimble is the first app to teach kids how to swim. We're designing delightful content in video, audio, illustration and text formats that will take our young users through personalised fun learning pathways. The challenge is creating content that engages the user to the extent that they learn swimming lessons without water - pulling this off will be a triumph of content over context. Visit Swimble .
Website content creation Slogan TBD is a startup platform that matches recent graduates with part-time and project opportunities. We were hired to give their website content more clarity, conciseness, an injection of passion that reflects their own company culture and the mindset of their target market. The slogan we came up with encapsulates both TBD's can-do attitude and the efficiency of their proprietary AI, and speaks to both job seekers and employers: Get the job, get the job done. Visit TBD's website.
1. Albacross : The B2B tool is designed to collect intent data of all anonymous visitors who come to your website to help you accelerate revenue and increase relevance. With Albacross, marketers can view and contact all companies visiting their website with a high buying intent but are not converting. Further, the tool will automatically store the data in your CRM. 2. Amplitude : The tool gives you more insight into each customer so that you can contact them in a meaningful way. It also helps you to understand changes in customers’ behavior over time with cohorts. 3. Wunderkind : The growth hacking tool was formerly known as Bounce Exchange and offers behavioral automation technology, thus lowering bounce rate and improving time on site. Using its patented exit-intent technology, the tool tracks when and how guests leave your website and then offer them an overlay solution to keep them on your site as well as convert. 4. Content Square : The customer experience analytics tool focuses
Website and content design for a real startup's startup; Metric Bee works with founders, accelerators, and big corporates in support of small business, offering workshops, financial consultation and services, and a host of other focused programmes. We also loved working with Metric Bee on the branding and descriptions of their upcoming startup products, but as that's an exciting new venture for Metric Bee we can't say more than that... Maybe you need a consultation for your new venture? Visit Metric Bee now.