TBD (ToBeDone)

ITZO, content creation in Oman

Website content creation
Slogan

TBD is a startup platform that matches recent graduates with part-time and project opportunities.

We were hired to give their website content more clarity, conciseness, an injection of passion that reflects their own company culture and the mindset of their target market.

The slogan we came up with encapsulates both TBD's can-do attitude and the efficiency of their proprietary AI, and speaks to both job seekers and employers: Get the job, get the job done.

Visit TBD's website.
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Why internal linking is important + a few tips!

Internal linking is an often-overlooked aspect of SEO, but it's a powerful tool that can help you improve your website's organic traffic and rankings. It can help visitors navigate your site more easily and keep them more engaged. Why search engines love internal linking? * Helps crawlers and users navigate your website * Aids in indexing of your content * Can help pass link juice (PageRank) around your website * Can help you target specific keywords with greater accuracy So here we're sharing 7 internal linking tips for you. 1. Finding related pages on your website: One of the best ways to find related pages on your website is by using the site: operator in Google. For example, if you wanted to find all the pages on our website that are about SEO, you could type in site:www.itzo.me SEO This will return all the pages on our website that are indexed by Google that include the term "SEO." 2. Anchor text: When creating internal links, be sure to use anchor t
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Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
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Always lock up your guns

Evolve  is an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media. Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours.  A very well executed campaign (by creative agency McCann), and quite funny too. Watch the video, will bring you a smile and...make you think.
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Beginners guide to SEO

For those new to SEO we have added all the major and minor points that are required to do for a new website. It's important to notice that you should keep 90% of your focus on content and backlinks as everything else is depends on them. SEO Basics:​ Set up GSC and Bing Webmaster Tools Set up Google Analytics (GA) Install and configure an SEO plugin (Wordpress) Generate and submit a sitemap to GSC and Bing Create a Robots.txt Check Webmaster Tools for any manual actions Make sure the site is indexed Keyword Research:​ Identify the competitors Find the main keywords Find long-tail keyword variations Create a keyword map Analyze the page intent of ranked results Make a list of questions being asked Check the target keyword difficulty Technical SEO​: Ensure the site is using HTTPS Check for duplicate versions of the site Check for crawl errors and fix them Improve site speed Check for broken internal and external links Find and fix HTTP links on HTTPS pages Use SEO-friendly URL structu
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Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear
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23 Nonprofit Marketing Resources and Tools to Scale Your Mission

These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports
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