The 10 Marketing Commandments

The 10 Marketing Commandments

1. Test everything, assume nothing

2. Unsexy marketing that sells > sexy marketing that doesn’t

3. Vanity metrics don’t matter - results and revenue do

4. Laser-sharp targeting and audience segmentation are key

5. Focus on community building > chasing customers

6. Action reaps bigger rewards than ‘strategising’

7. Your audience is your best source of data

8. Optimisation is an iterative process

9. Repurposing content is a priority activity

10. Follow customers, not trends

Big thanks to Matt Janaway

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