Content #goals

Startups don't have time or money for slackers. Everything is kept lean, and often the budget is too. You wouldn't make a hire or commission a project unless what you were getting in return was valuable to your business goals. New features have to prove their worth before they're adopted into the product. No dead weight, and everything productive.


We believe that content needs the same care and attention, and the same rigorous tests and experimentation, that you'd apply to any other aspect of your business. Copy is too often an afterthought - but it should be front and centre, because for the most part, it's all your users know about you. 

So, when we're developing content for you - and that could be writing your LinkedIn profile, or putting together a three hour workshop - we first find out, and then keep in mind: what job this content is supposed to do.

Is it moving your customer towards a sale? Is it building trust? Is it conveying your brand voice, the right tone for this message? Is it keeping their attention for those first crucial seconds after they land on your page? In short, is this button, this slide going to align with your business goals and provide value to your customer? If not - sorry, words, you gotta go, we can't spare the screen space. The startup world can be brutal to superfluous sentences and confusing CTAs. 

If you want goal-driven content created just for your startup or SME by our friendly team of writers, get in touch with us at itzo content marketing, and see what happens when every letter of your copy is working for you.

Worth a read?

Image

The Definitive Guide To SEO In 2021 - Core Web Vitals

This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Read more
Image

Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
Read more
Image

Free E-mail Marketing sites

Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe
Read more
Image

23 Nonprofit Marketing Resources and Tools to Scale Your Mission

These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports
Read more
Image

The Definitive Guide To SEO In 2021 - The Rise of Visual Search

  This is the ultimate guide to  search engine optimization  in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. Is Visual Search an SEO game-changer? Not yet. But based on how things are trending, visual search is poised to take off in 2021. Here’s what you need to know. Visual Search is Taking Off More people are conducting more visual searches than ever before. Just take a look at these stats: Google Lens has already been used 1 billion times ( source ). Pinterest gets 600 million visual searches per month ( source ). 36% of American consumers have already used visual search ( source ). Visual Search Technology is Insanely Good Visual search is still in its infancy. And it already works REALLY well. Don’t believe me?
Read more
Image

Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
Read more