Instagram invented in 1980

The 13 Traits of a Good Marketer (And Marketing Team)

What makes a great marketer and the impact he/she has? 1 - Good marketers question the status quo. They continually ask if they are doing the right tasks the right way and then modify if needed. Bad marketers do things ‘because we always do it this way.’ 2 - Good marketers make it their job to know the market, the competition, and the company’s products better than anyone else - and they share their knowledge with other stakeholders at the company. Bad marketers don’t know the product thoroughly and don’t stay up-to-date with the market landscape. 3 - Good marketers measure themselves on revenue generated. Bad marketers measure themselves on leads generated or traffic generated. 4 - Good marketers feel ownership of the go-to-market process end-to-end. Bad marketers blame the product or the sales team for lack of success. 5 - Good marketers define and articulate a strong and unique position for their company, division, and products. Good marketers use easy-to-understand and straig...

Google Top Five SEO Tools

Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better: 1. Lighthouse is a web page performance improvement tool that is built into every browser that is based on Chrome. The tool is accessible within the Chrome Dev Tools panel. On a Windows machine, press the F12 function button to access the tool. On Windows or Mac right-click the page and choose "Inspect" then choose the "Lighthouse" tab. On Mac press: Command+Option+C. On Windows, Linux, and Chrome OS, press: Control+Shift+C. In Chrome, click the 3-dot menu on the top right corner then, More Tools > Developer Tool. 2. Test My Site offers two metrics. Estimated loading time on a 4G mobile network and recommendations for speeding up the website. It's a good tool for obtaining a quick snapshot of the speed health of a...

Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .

Best Types of Content Marketing

There are plenty of content marketing types out there to benefit from. The key is for the content to provide information or entertainment, usually for free, in support of a business goal. A few examples of what most of us are trying to get out of content marketing are: * Driving traffic to key landing pages * Spreading brand awareness * Building relationships * Bringing in revenue * Generating social shares and backlinks When it comes to your content marketing strategy it can be difficult to decide which types are going to resonate with your audience and personas. You have to think about what types of content are relevant to your business and industry but also what will effectively promote your business and encourage the most engagement. The below is not a definitive list of content types, don’t be afraid to try out new things too, it’s always good to experiment. Blogs - this comes in at number 1. Blogg...

Content #goals

Startups don't have time or money for slackers. Everything is kept lean, and often the budget is too. You wouldn't make a hire or commission a project unless what you were getting in return was valuable to your business goals. New features have to prove their worth before they're adopted into the product. No dead weight, and everything productive. We believe that content needs the same care and attention, and the same rigorous tests and experimentation, that you'd apply to any other aspect of your business. Copy is too often an afterthought - but it should be front and centre, because for the most part, it's all your users know about you . So, when we're developing content for you - and that could be writing your LinkedIn profile, or putting together a three hour workshop - we first find out, and then keep in mind: what job this content is supposed to do . Is it moving your customer towards a sale? Is it building trust? Is it conveying your brand voice, the ri...

The best landing page

More than one offer on a page can overwhelm customers. The best landing pages have one offer. Yep, ONE offer. But they’re PACKED with: * Statistics / results * Case studies * Testimonials * Captivating copy * The language of the customer * Benefits (not just features) * Solutions to common pains It’s better to sell one idea properly, than not sell five ideas at all. If you're planning to direct traffic to your landing page through an email campaign then take time to look at these FREE email marketing services .

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