Swimble

Swimble App

A personal project for the Itzo team, Swimble is the first app to teach kids how to swim.

We're designing delightful content in video, audio, illustration and text formats that will take our young users through personalised fun learning pathways.

The challenge is creating content that engages the user to the extent that they learn swimming lessons without water - pulling this off will be a triumph of content over context.

Visit Swimble.
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Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear
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Why internal linking is important + a few tips!

Internal linking is an often-overlooked aspect of SEO, but it's a powerful tool that can help you improve your website's organic traffic and rankings. It can help visitors navigate your site more easily and keep them more engaged. Why search engines love internal linking? * Helps crawlers and users navigate your website * Aids in indexing of your content * Can help pass link juice (PageRank) around your website * Can help you target specific keywords with greater accuracy So here we're sharing 7 internal linking tips for you. 1. Finding related pages on your website: One of the best ways to find related pages on your website is by using the site: operator in Google. For example, if you wanted to find all the pages on our website that are about SEO, you could type in site:www.itzo.me SEO This will return all the pages on our website that are indexed by Google that include the term "SEO." 2. Anchor text: When creating internal links, be sure to use anchor t
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Beginners guide to SEO

For those new to SEO we have added all the major and minor points that are required to do for a new website. It's important to notice that you should keep 90% of your focus on content and backlinks as everything else is depends on them. SEO Basics:​ Set up GSC and Bing Webmaster Tools Set up Google Analytics (GA) Install and configure an SEO plugin (Wordpress) Generate and submit a sitemap to GSC and Bing Create a Robots.txt Check Webmaster Tools for any manual actions Make sure the site is indexed Keyword Research:​ Identify the competitors Find the main keywords Find long-tail keyword variations Create a keyword map Analyze the page intent of ranked results Make a list of questions being asked Check the target keyword difficulty Technical SEO​: Ensure the site is using HTTPS Check for duplicate versions of the site Check for crawl errors and fix them Improve site speed Check for broken internal and external links Find and fix HTTP links on HTTPS pages Use SEO-friendly URL structu
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How to rank (almost) every article on search engines

Backlinks help you rank high on Google, it's a fact. Here's a simple 3-step framework for ranking almost every article on the TOP SERP positions without spending a fortune on backlinks. 1. Choose high-intent keywords Huge brands often miss a ton of high-quality, low-volume, long-tail keywords. That's your place to shine. 2. Write the best article on the given subject. Look, Google is smart. No need to try hacking the algorithm. If your article is the best in the world for the users' intent, you'll be 1st. User-first content always beats SEO-first content. 3. Don't forget about internal links By linking similar articles in the same niche internally, Google considers you a "topic authority website." This allows you to rank your content faster and better. Hope you enjoyed this quick and effective backlinks guide. And don't miss all our SEO and Content  tips and guides !
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The 13 Traits of a Good Marketer (And Marketing Team)

  What makes a great marketer and the impact he/she has? 1 - Good marketers question the status quo. They continually ask if they are doing the right tasks the right way and then modify if needed. Bad marketers do things ‘because we always do it this way.’ 2 - Good marketers make it their job to know the market, the competition, and the company’s products better than anyone else - and they share their knowledge with other stakeholders at the company. Bad marketers don’t know the product thoroughly and don’t stay up-to-date with the market landscape. 3 - Good marketers measure themselves on revenue generated. Bad marketers measure themselves on leads generated or traffic generated. 4 - Good marketers feel ownership of the go-to-market process end-to-end. Bad marketers blame the product or the sales team for lack of success. 5 - Good marketers define and articulate a strong and unique position for their company, division, and products. Good marketers use easy-to-understand and straightfo
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Tips to build a super content marketing team

For a long time, the buzzword in digital marketing has been content marketing. How many times have you heard the terms "Content is King," "a good content strategy," "we need a content department," or "we need to hire a Content Marketer" in a conversation? With the launch of Hummingbird, a Google search algorithm, there is now a strong emphasis on content in search. Hummingbird strengthened long-tailed keywords by focusing on content optimization rather than just keyword optimization. Do consumers, on the other hand, really comprehend what content marketing is? What's more, why and how should they be doing it? Content marketing has taken on a new identity since we began working with SEO a few years ago. It was referred to as 'link building' at its most basic level. Even though we are now in 2019, we know that link building (in its old form) is terrible because gaining unrelated and authoritative links can only hurt a site's credit
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