Content Marketing - what is it?

What is content marketing?

A quick definition: Content marketing is a type of internet marketing focused on making, publishing, and distributing content specifically for an intended target audience on the web.

There's a lot to it than just that. Content marketing is all about finding fresh, engaging, and informative content that your target audience will be interested in so they will return to your site and possibly buy your products or services. The goal is to increase your traffic so that when visitors come to your site, they will find something of value and this will increase your chances of making a sale or getting a lead. This means content that is relevant and useful to your readers.

ITZO Content marketing Blog Muscat

 
One important point to consider is that content marketing is not just for attracting potential customers through search engines like Google or Yahoo! Search engines don't care how your content is written. They care about backlinks being connected to your website from other sites that are related to yours. If other sites provide valuable content, your rank will rise and you will start seeing more visitors to your site. The more traffic you have coming to your website, the more likely you are to make sales or close sales.

So, what are some of the best content marketing strategies that can bring you traffic? Writing blog posts regularly and sharing them with other websites and social media platforms is always a good idea. Many times, you may also want to write content marketing articles to share with your target audience. One of the most powerful ways to get your audience to read your blog posts is by posting at the beginning of each blog post that contains a link to your website. People will be interested in reading your content and clicking the link at the end of the article just as much as they will interested in buying your products and services. When people see that you are an expert in your field, they will visit your website.

Another effective way to use content marketing is by using it to create landing pages. Landing pages are pages where the visitor can be directed to your website. It's much different than the regular home page on your website. Landing pages are typically targeted towards your specific audience. You want to build a site that will be useful and interesting for visitors to your website.

Finally, creating content marketing strategy that focuses around creating sales cycle for your target audience is also a good idea. A sales cycle is when visitors click through to your website and find out more about you and your products and services. Most of the time, people will be given the option to sign up for your list. When people choose to join your list, you can send them more information and other products. Content marketing is great because you have a captive audience who you can send products to. However, you must work very hard within your content to create a strong sales pitch that encourages them to purchase now.

In conclusion, content marketing has been around for quite some time and it's only going to continue to grow in relevance. As internet marketers, we must embrace this and make sure that everything that we do incorporate this into it. This is the best practices that you should follow when it comes to SEO marketing and online marketing in general. Remember to look at how-to articles as well as SEO articles and integrate the best practices from both of these sources and you're sure to come out with results!

Don't miss the best types of content marketing to use to generate more traffic and lead!

Drop us a mail if you'd like to know more!
Labels

Worth a read?

Image

Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
Read more
Image

The Definitive Guide To SEO In 2021 - Core Web Vitals

This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Read more
Image

Free E-mail Marketing sites

Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe
Read more
Image

101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
Read more
Image

23 Nonprofit Marketing Resources and Tools to Scale Your Mission

These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports
Read more
Image

The Definitive Guide To SEO In 2021 - The Rise of Visual Search

  This is the ultimate guide to  search engine optimization  in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. Is Visual Search an SEO game-changer? Not yet. But based on how things are trending, visual search is poised to take off in 2021. Here’s what you need to know. Visual Search is Taking Off More people are conducting more visual searches than ever before. Just take a look at these stats: Google Lens has already been used 1 billion times ( source ). Pinterest gets 600 million visual searches per month ( source ). 36% of American consumers have already used visual search ( source ). Visual Search Technology is Insanely Good Visual search is still in its infancy. And it already works REALLY well. Don’t believe me?
Read more