To help you get started, here's a content marketing strategy checklist: Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide: create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
Posts
What is content marketing? A quick definition: Content marketing is a type of internet marketing focused on making, publishing, and distributing content specifically for an intended target audience on the web. There's a lot to it than just that. Content marketing is all about finding fresh, engaging, and informative content that your target audience will be interested in so they will return to your site and possibly buy your products or services. The goal is to increase your traffic so that when visitors come to your site, they will find something of value and this will increase your chances of making a sale or getting a lead. This means content that is relevant and useful to your readers. One important point to consider is that content marketing is not just for attracting potential customers through search engines like Google or Yahoo! Search engines don't care how your content is written. They care about backlinks being connected to your website from other sites that are re
Startups don't have time or money for slackers. Everything is kept lean, and often the budget is too. You wouldn't make a hire or commission a project unless what you were getting in return was valuable to your business goals. New features have to prove their worth before they're adopted into the product. No dead weight, and everything productive. We believe that content needs the same care and attention, and the same rigorous tests and experimentation, that you'd apply to any other aspect of your business. Copy is too often an afterthought - but it should be front and centre, because for the most part, it's all your users know about you . So, when we're developing content for you - and that could be writing your LinkedIn profile, or putting together a three hour workshop - we first find out, and then keep in mind: what job this content is supposed to do . Is it moving your customer towards a sale? Is it building trust? Is it conveying your brand voice, the ri
It's really very simple, we're celebrating August with a 20% discount on all our services! Our approach to Content Creation and Digital Marketing is perfectly suited to SMEs and start-ups in Oman (well, worldwide too really!) and really can take your online activity, and your business, to the next level. As you can imagine, a 20% reduction is a serious commitment on our part. However, we’ve decided to do this to demonstrate our determination to help you achieve your goals by successfully reaching out to those clients you’re struggling to get to right now. whether you need fresh content for your website or company profile, an extra push in SEO, or any other content or digital marketing we're here for you. What are you waiting for then, get in touch today and get 20% OFF your journey to success!
After the plane crash survivor selfie , the extreme selfies and the do-it-yourself selfie stick here comes the most dangerous (or stupid?) one! Oh, and did you see Queen Elizabeth's photobombing ?
A personal project for the Itzo team, Swimble is the first app to teach kids how to swim. We're designing delightful content in video, audio, illustration and text formats that will take our young users through personalised fun learning pathways. The challenge is creating content that engages the user to the extent that they learn swimming lessons without water - pulling this off will be a triumph of content over context. Visit Swimble .
Website content creation Slogan TBD is a startup platform that matches recent graduates with part-time and project opportunities. We were hired to give their website content more clarity, conciseness, an injection of passion that reflects their own company culture and the mindset of their target market. The slogan we came up with encapsulates both TBD's can-do attitude and the efficiency of their proprietary AI, and speaks to both job seekers and employers: Get the job, get the job done. Visit TBD's website.
1. Albacross : The B2B tool is designed to collect intent data of all anonymous visitors who come to your website to help you accelerate revenue and increase relevance. With Albacross, marketers can view and contact all companies visiting their website with a high buying intent but are not converting. Further, the tool will automatically store the data in your CRM. 2. Amplitude : The tool gives you more insight into each customer so that you can contact them in a meaningful way. It also helps you to understand changes in customers’ behavior over time with cohorts. 3. Wunderkind : The growth hacking tool was formerly known as Bounce Exchange and offers behavioral automation technology, thus lowering bounce rate and improving time on site. Using its patented exit-intent technology, the tool tracks when and how guests leave your website and then offer them an overlay solution to keep them on your site as well as convert. 4. Content Square : The customer experience analytics tool focuses
Website and content design for a real startup's startup; Metric Bee works with founders, accelerators, and big corporates in support of small business, offering workshops, financial consultation and services, and a host of other focused programmes. We also loved working with Metric Bee on the branding and descriptions of their upcoming startup products, but as that's an exciting new venture for Metric Bee we can't say more than that... Maybe you need a consultation for your new venture? Visit Metric Bee now.
Don’t sweat the small stuff is our anti-motto. We love the small stuff. It should be sweated! Microcopy is the ant of the content biosphere. Tiny individuals working together to support the whole; often overlooked; and almost eerily powerful. It's only metaphorically ants. Really, microcopy is the small snippets of text that populate buttons, menus, calls to action, error messages. If you can't fit a sentence there, it's microcopy. Its smallness can give rise to the assumption that microcopy has less importance than its more complex friends, the sentences that make up Big Copy. How important is it really to decide between a button labeled 'OK' and one labeled 'Go'? As with every kind of copy, we like to make it work hard - as your content, it's a part of your product, and that means it has to earn its place in the business . And the value microcopy can add far exceeds it size. Just have a look at this button, offering a free month's trial of a produ
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. Is Visual Search an SEO game-changer? Not yet. But based on how things are trending, visual search is poised to take off in 2021. Here’s what you need to know. Visual Search is Taking Off More people are conducting more visual searches than ever before. Just take a look at these stats: Google Lens has already been used 1 billion times ( source ). Pinterest gets 600 million visual searches per month ( source ). 36% of American consumers have already used visual search ( source ). Visual Search Technology is Insanely Good Visual search is still in its infancy. And it already works REALLY well. Don’t believe me?