The Definitive Guide To SEO In 2021 - The Rise of Visual Search

 This is the ultimate guide to search engine optimization in 2021.

And let me be clear about something:

This is NOT your average “SEO in 2021” predictions post.

Yes, I’ll cover the most important SEO trends this year.

But you’re also going to see new strategies that are working great right now.

So if you’re looking to improve your SEO next year, you’ll love this updated guide.

The Definitive Guide To SEO In 2021 for Omani Companies - Google Passage Ranking

Is Visual Search an SEO game-changer?

Not yet.

But based on how things are trending, visual search is poised to take off in 2021.

Here’s what you need to know.

Visual Search is Taking Off

More people are conducting more visual searches than ever before.

Just take a look at these stats:

Google Lens has already been used 1 billion times (source).

The Definitive Guide To SEO In 2021 - The Rise of Visual Search

Pinterest gets 600 million visual searches per month (source).
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 2

36% of American consumers have already used visual search (source).
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 3


Visual Search Technology is Insanely Good

Visual search is still in its infancy.

And it already works REALLY well.

Don’t believe me?

Whip open Google Lens on your mobile device and start scanning stuff around your room.

You’ll probably find that it can identify pretty much anything.

Today, Google Lens can identify 1 billion objects. And that number is growing every day.

Heck, I tried Bing’s visual search on my phone. And it works super well.

People WANT to Search With Images

Once you start using it, you’ll quickly notice that visual search is super helpful for:
  • Shopping
  • Directions
  • Identifying landmarks
  • Local business reviews
  • Translation
  • Recipes
  • Nutrition information
  • Lots more
Which is probably why 62% of young consumers want more visual search tech:

The Definitive Guide To SEO In 2021 - The Rise of Visual Search 4


How to Optimize for Visual Search

Earlier this year we conducted one of the first visual search ranking factors studies.

The Definitive Guide To SEO In 2021 - The Rise of Visual Search 5
Here are some of the highlights from that research.

Mobile-Friendly Pages Have a Huge Edge

9 out of 10 Google Lens results came from a site that passed Google’s mobile-friendly test.
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 6

Considering that basically 100% of Google Lens searches are done on mobile devices, it makes sense that Google would prefer mobile-friendly websites.


Traditional Image SEO Still Applies

Our research found that traditional image SEO techniques (like optimizing image filenames and alt text) seem to also help with Google Lens rankings.

And that high-authority pages and sites are more likely to appear as Google Lens results.
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 7


Google Lens Results Tend to Come From Content-Rich Pages

We found that Google tends to pull Google Lens image results from pages with quite a bit of text (1600 words on average).
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 8

At first, this may seem surprising. But when you realize that Google specifically states that the text content on a page is important for image SEO, this finding makes a whole lot of sense.


Next chapter will be all about Domain Authority 2.0

!! DON'T MISS previous chapters of the SEO guide 2021!!





*** This series of articles was taken from Backlinko, who we thank for the great work and tips on SEO shared.***
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