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For those new to SEO we have added all the major and minor points that are required to do for a new website. It's important to notice that you should keep 90% of your focus on content and backlinks as everything else is depends on them. SEO Basics:​ Set up GSC and Bing Webmaster Tools Set up Google Analytics (GA) Install and configure an SEO plugin (Wordpress) Generate and submit a sitemap to GSC and Bing Create a Robots.txt Check Webmaster Tools for any manual actions Make sure the site is indexed Keyword Research:​ Identify the competitors Find the main keywords Find long-tail keyword variations Create a keyword map Analyze the page intent of ranked results Make a list of questions being asked Check the target keyword difficulty Technical SEO​: Ensure the site is using HTTPS Check for duplicate versions of the site Check for crawl errors and fix them Improve site speed Check for broken internal and external links Find and fix HTTP links on HTTPS pages Use SEO-friendly URL structu
  What makes a great marketer and the impact he/she has? 1 - Good marketers question the status quo. They continually ask if they are doing the right tasks the right way and then modify if needed. Bad marketers do things ‘because we always do it this way.’ 2 - Good marketers make it their job to know the market, the competition, and the company’s products better than anyone else - and they share their knowledge with other stakeholders at the company. Bad marketers don’t know the product thoroughly and don’t stay up-to-date with the market landscape. 3 - Good marketers measure themselves on revenue generated. Bad marketers measure themselves on leads generated or traffic generated. 4 - Good marketers feel ownership of the go-to-market process end-to-end. Bad marketers blame the product or the sales team for lack of success. 5 - Good marketers define and articulate a strong and unique position for their company, division, and products. Good marketers use easy-to-understand and straightfo
Emotions Experiences Engagement The best brands tick all three boxes. If your content isn’t inspiring, educating, motivating, amusing, shocking, surprising, moving, empowering, educating or entertaining your audience... Then you’ll never realise the full potential of what social could do for you. If your content isn’t making people feel a part of something bigger than your social media page i.e. active participants in the community around your brand... Then you’ll never convert your followers into fans. If your content doesn’t drive shares and comments (and you aren’t engaging with your community by responding to their interactions)... Then you’ll never build strong brand affinity. Emotions. Experiences. Engagement. Once you've mastered these you can move on and choose the best type of content marketing for you.
Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear
More than one offer on a page can overwhelm customers. The best landing pages have one offer. Yep, ONE offer. But they’re PACKED with: * Statistics / results * Case studies * Testimonials * Captivating copy * The language of the customer * Benefits (not just features) * Solutions to common pains It’s better to sell one idea properly, than not sell five ideas at all. If you're planning to direct traffic to your landing page through an email campaign then take time to look at these FREE email marketing services .
If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
  There are plenty of content marketing types out there to benefit from. The key is for the content to provide information or entertainment, usually for free, in support of a business goal.  A few examples of what most of us are trying to get out of content marketing are:    * Driving traffic to key landing pages    * Spreading brand awareness    * Building relationships    * Bringing in revenue    * Generating social shares and backlinks When it comes to your content marketing strategy it can be difficult to decide which types are going to resonate with your audience and personas. You have to think about what types of content are relevant to your business and industry but also what will effectively promote your business and encourage the most engagement. The below is not a definitive list of content types, don’t be afraid to try out new things too, it’s always good to experiment. Blogs  - this comes in at number 1. Blogging is very important, and you should be writing and distributin
Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe
Publishing great content on your blog or website doesn't have to be always tough; what is challenging is getting a large number of people to discover it and read it, right? If your content is not being read, it’s like dancing in the dark where nobody but you alone knows you are dancing. With these 7 evergreen ideas you can repurpose your content and reach more people. According to a post published by Srinivas Rao on the Search Engine Journal , “For repurposed and repackaged content to work it must be polished, expanded upon, and treated as your art.” If you are not getting the right traffic, perhaps it’s high time you changed your approach. Do something you’ve not done before but which is known to work and give others the expected results. So what are those things you should do in order to make more audience aware of your blog and content? 1. Turn your blog post into a slideshow Take a look at any of your great content and pick out the salient points from the post and change them
  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
  You have to be aware of what's happening around you and so much more. When preparing a content strategy for a brand, you can't just put educational content there. People aren't interested in just getting educated. Remember - On Instagram people are there to scroll through visually appealing images and reels. You have to create content that fits in, if you want to convert your followers into your buyers. Let's discuss a few types of content that you should consider including in your content strategy: √  Timely content: If there's an upcoming event or a festival that is important for your audience. You don't want to leave it. Make content around it and see the engagement go up. √  Trending content: Something or the other is always trendy. If you make content around it, people will find it relatable. √  Original content: Educational content will come here. This type will be unique to your business. √  Snackable content: Not everyone will have time to g
These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports
SEO is hard. It’s an ever-changing mess of algorithms, keywords and links. No wonder new marketers make so many mistakes! But ironically, many don’t even realise that they have. Which of these 9 SEO mistakes have you made? Mistake #1 - The David And Goliath Keyword Strategy So, you’ve set up a new website, you’re raring to go. You’re keen to take on the big guns. Good luck. Unfortunately, SEO ain’t no David and Goliath tale. Aiming for ultra-competitive keywords, Straight off the bat is gonna get you nowhere. Instead, target less competitive & long-tail. That way you can build your strength. And bring the pain! Mistake #2 - The Infrequent Publisher  You don’t need to publish content every day. But leaving the same old content up for weeks, Will make your site go stale. So, produce at least one new article a week, And update older content with value. Mistake #3 - Low-Quality Content There’s nothing Google hates more than poor quality. … Well, maybe paying tax… But stuff your conten
Ever heard of the 70/20/10 content rule? It was created by Cola-Cola to foster marketing innovation and it can be applied it to your content strategy too. The goal is to allocate different percentages of your budget, time, and efforts to different levels of content marketing. Here's how it works: → 70 percent: 70% of marketing activities are dedicated to low-risk activities. These include blog posts, the usual social media posts, search marketing, etc. It's the marketing that appeals to most. And is the content that pays bills. → 20 percent: 20% is allocated to innovative content ideas. Has something worked particularly well in your 70% bucket? Then, double down on that. Test it. Measure it. And experiment. The goal is innovation. → 10 percent: This is where the fun comes. And where most brands miserably fail. 10% of your content marketing should be allocated to high-risk content. These are the ideas that have never been tested. But they might work. And the best part? Nobody is
  Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better: 1. Lighthouse is a web page performance improvement tool that is built into every browser that is based on Chrome. The tool is accessible within the Chrome Dev Tools panel. On a Windows machine, press the F12 function button to access the tool. On Windows or Mac right-click the page and choose "Inspect" then choose the "Lighthouse" tab. On Mac press: Command+Option+C. On Windows, Linux, and Chrome OS, press: Control+Shift+C. In Chrome, click the 3-dot menu on the top right corner then, More Tools > Developer Tool. 2. Test My Site offers two metrics. Estimated loading time on a 4G mobile network and recommendations for speeding up the website. It's a good tool for obtaining a quick snapshot of the speed health of a
People often ask what PR is. This should clarify any doubts.... PR isn’t media relations. PR isn’t writing press releases. PR isn’t writing bylines. PR isn’t analyst relations. PR isn’t measurement. PR isn’t messaging. PR isn’t crisis communications. PR isn’t media training. PR isn’t de-positioning competitors. PR isn’t thought leadership. PR isn’t event management. PR isn’t social media strategy. PR isn’t social media writing, calendaring & posting. PR isn’t a speaking program. PR isn’t an awards program. PR isn’t storytelling. PR isn’t WOM. PR isn’t dark social. PR isn’t podcasts or substack or influencer programs. PR isn’t always-on consultation for the C-Suite. PR isn’t attracting VCs or other funding sources. PR isn’t about creating a halo effect on your brand. PR isn’t any one of these things. It’s *all of them* and many more. So the next time some “guru” tells you that “PR is a dying industry,” don’t take the bait. Instead, keep elevating the clients who understand the insa
Today we would like to share a good link building method which we've been using for a long time now. It's a free method to generate real quality traffic to your site. You simply need to register in each site and create your articles with your d0follow backlinks, that's all! We recommend to use unique articles (no spin content) to get the max of link juice. Enjoy! Website                                            Dofollow            DA           DR techsite.io                                                 yes               51            68 qtolk.com                                                 yes               33            39 ekonty.com                                               yes                38            41 positivelovelife.com                                    yes                    25           28 babblon.com                                             yes                    25            25 peatix.com                                         
Are you looking for the ideal Influencer Marketing Strategy to help you expand your business? Influencer marketing has been a buzzword for a while, as marketers we hear it every day. Working with the right social media influencers is essential for a successful influencer marketing campaign. But, before we go into influencer marketing strategies and tools, let's talk about what we're talking about and why we're talking about it. What is Influencer Marketing? Influencer marketing is a collaboration where a company partners with an influential individual to promote a brand or a specific product. Before social media we use to have brand ambassadors, now we have influencers, same principle but with much bigger exposure, engagement and, most importantly, results. In today's digital age, however, social media content providers with specialised following may now provide brands with greater value. On social media sites, these people have devoted followings. "Social media in