Social media is driven by these three things...



The best brands tick all three boxes.

If your content isn’t inspiring, educating, motivating, amusing, shocking, surprising, moving, empowering, educating or entertaining your audience...

Then you’ll never realise the full potential of what social could do for you.

If your content isn’t making people feel a part of something bigger than your social media page i.e. active participants in the community around your brand...

Then you’ll never convert your followers into fans.

If your content doesn’t drive shares and comments (and you aren’t engaging with your community by responding to their interactions)...

Then you’ll never build strong brand affinity.

Emotions. Experiences. Engagement.

Once you've mastered these you can move on and choose the best type of content marketing for you.

Worth a read?