Instagram is not for the weak

 Itzo Instagram Content

You have to be aware of what's happening around you and so much more.

When preparing a content strategy for a brand, you can't just put educational content there.

People aren't interested in just getting educated.


Remember - On Instagram people are there to scroll through visually appealing images and reels. You have to create content that fits in, if you want to convert your followers into your buyers.

Let's discuss a few types of content that you should consider including in your content strategy:

√ Timely content: If there's an upcoming event or a festival that is important for your audience. You don't want to leave it. Make content around it and see the engagement go up.

√ Trending content: Something or the other is always trendy. If you make content around it, people will find it relatable.

√ Original content: Educational content will come here. This type will be unique to your business.

√ Snackable content: Not everyone will have time to go through a carousel at times. Create a single post with pointers. You'll have their attention.

√ Actionable content: Adding CTA is very important. It guides your audience.

√ Inspiring content: As much as a simple quote, can stir emotions. Harness the power of storytelling for your brand.

√ Short videos should be a part of your strategy. Instagram is all about visuals. Credibility increases 10x when you're talking directly.

And lastly, remember to interact, interact and interact, not just posting.

***BONUS *** Get 12 Instagram tips nobody tells you!


If you are a business, well established or a start-up, big or small,  looking for an effective content strategy, get in touch and let's develop something awesome together!

Labels

Worth a read?

Image

Free E-mail Marketing sites

Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe
Read more
Image

Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
Read more
Image

Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
Read more
Image

101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
Read more
Image

23 Nonprofit Marketing Resources and Tools to Scale Your Mission

These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports
Read more
Image

The Definitive Guide To SEO In 2021 - Core Web Vitals

This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Read more