Blogging Tips 2022

Itzo-Content-Great-Blogging-Tips-2022


Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness.

If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger." 

Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way.

Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that.

* Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel.

* Don't build the house before you have the blueprint. Know where you're going with your content and why.

* Use social listening to find out what people are asking, and blog to answer those questions.

* Point readers to the next right step. Might be deeper learning (e.g., a related course or template) or a free trial/demo request.

* Don't focus only on SEO. If you have an executive audience, thought leadership blogs and influencer guest posts can be more effective. Writing blog doesn't mean write about just anything and then stuff keywords. Make sure that it sounds original, authentic and reflects thought leadership.

* Always add a unique angle, even (especially?) when doing SEO content. Yes, the SERP is there to understand the topic coverage, but add something unique.

* Avoid 'me too' content, as it generates 0 added value. If you want to cover the popular topic, make sure you bring something new to the table - your unique POV, experience, or even counterintuitive thought.

* Make your blogs multimedia - don't forget to embed images and video, or even a podcast, into the blog posts.

* Don't be afraid of zero search volume keywords. There is search volume.

* Find as many ways to distribute your blog content as possible. Distribution is key.

* Tap your executives and sales team to share!

* Alternate single lengthy blog posts with little snippets of content, they can also be reused in so many different ways.

* VERY IMPORTANT: make your blogs as much of a one-stop-shop as you can. You don't want someone reading your blog and feeling they need more information - then leaving your site and going back to google for more info.

* Track performance.


Blogs can be such an untapped goldmine and a great way to nurture and deepen (prospective or current) customer-company relationships. They help you upgrade from transactions to relationships.

It takes passion and lots of hard work and commitment. Welcome to the long game!

If you need an inspiration for your blog title head over to 101 Blog Titles You Need To Know.
Labels

Worth a read?

Image

Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
Read more
Image

The Definitive Guide To SEO In 2021 - Core Web Vitals

This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Read more
Image

Free E-mail Marketing sites

Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe
Read more
Image

101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
Read more
Image

23 Nonprofit Marketing Resources and Tools to Scale Your Mission

These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports
Read more
Image

12 Instagram tips nobody tells you

After working with Instagram influencers and businesses with 30k- 500k+ followers and monitoring algorithm for 5+ years here come some golden tips for you to grow on Instagram. ** The success of your Explore page is determined by your consistency and community. Many people say to develop original material, but this is a mistake because the explore page ranks relatable and comparable information. As a result, you must improve information for the same topic and then maintain consistency. Then you should create original material. As an example, Most meme pages post viral memes, even if they are old, at first because it helps with reach and then after they reach a certain level. They begin to upload original memes. ** Instagram Live is the most effective way to increase your following. The majority of people overlook Instagram Live, although it is the finest. Celebrities and large influencers accept requests to join at random from their fans. As a result, the majority of individuals are wi
Read more