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This is the ultimate guide to  search engine optimization  in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to SEMrush, 6.83% of all search results have a Featured Snippet. And yes: Featured Snippets are stealing A LOT of clicks from the #1 spot. (As I like to say: “#0 is the new #1”) The question is: How do you get your content to appear in the Featured Snippet? Well, that’s what this chapter is all about. I recently decided to make ranking for Featured Snippets a priority. And it helped us go from a handful of Featured Snippets rankings to over 390. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Like most things in SEO, the first step is keyword research . Keywords th
There's nothing better, and funnier, than having your competitors advertising your brand. A simple idea but well thought and implemented. Once DHL’s competitors realised what they were doing it was already too late. Watch it, it’s a good one.
This is the ultimate guide to  search engine optimization  in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. In October Google announced a new search technology called “Passages”. This feature allows Google to rank specific sections of a page (“a passage”) independently. This feature is going to affect 7% of all searches, which is a massive number. (To put that into context, Google Penguin only impacted 3.1% of all queries .) Let’s see how to optimize for this new Google ranking factor. How Google Passage Ranking Works Passages allow Google to rank specific, relevant passages from a specific page. Not just the page itself. (Kind of like a souped-up version of Featured Snippets.) Here’s an example from Google’s feature
Investor presentation Hadaya is a successful SME that had an opportunity to pitch for investment, and came to us to develop their presentation. It had to be sleek and to-the-point, and to create excitement and urgency both through its graphics and animation, and its textual content. Visit Adaya's   website .
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Glare is a lighting design studio with offices in Muscat, Dubai, Milan, Doha and Almaty. We have assisted in developing their website and its content. Visit GLARE and feel free to share any feedback with us!
Redesign sales pitch Working with the talented DataBoat team, we developed key pitch points for presentation to potential partners; this included creating a look and tone that fit with the brand, and improving the information breakdown to properly show the business model and features.
Advertising Agency:  Ogilvy, Cape Town, South Africa
A brief list of best growth hacking tools for traffic acquisition to skyrocket your business! Click to Tweet : The tool gives you an easy way of promoting or advertising your product or business on Twitter. In this strategy, new users are asked to share the product on Twitter, and then the brand can track the analytics to see the number of times the Click to Tweet link has been clicked on. You can use this on the website, landing pages, social media posts, emails etc. Finteza : This is a website traffic tracking tool that can also help you to build funnels and analyze your users’ behavior in order to drive conversions. Finteza gives you accurate data about the loading speed of certain pages on your website, and you can also run relevant ads on your website using the tool’s built-in advertising engine, thus growing your revenue. Growthbar : The chrome extension allows you to access critical SEO data points on every website and get keywords and growth channels that make it productive. Th
Working with a team across three different time zones, on the MVP of an app whose aim is to spread trusted, timely, and local COVID-19 news and guidelines to under-served minority-language communities. Pitching just the right brand voice for what is necessarily a diverse target user group; switching back and forth between languages for the prototype content; and keeping up with the fast-moving pace of the pandemic and government reactions to it - all these were always going to need agile and creative solutions. Luckily that's what we and the Linqua team thrive on, and we loved every minute of it. Visit Linqua .
Website content Video script We developed online content for FastMovers that reflected their core vision and plans for growth, with SEO and dynamism in mind. The challenge was to create a website that clearly explained the service and its benefits to two very different target markets, while keeping consistency of messaging. We used the same tone and key messaging for our second FastMovers project, writing a script for their international sales video. Visit FastMovers .
I just love Heineken’s marketing.  A month ahead of the climax to the best club competition in the world, Heineken have started to plug the UEFA Champions League final with a brand new ‘storytelling’ commercial shot in Spain. A costly exercise but it helped building and delivering the story across the world as the video has had more than 1.8 million views. Think big ;) If you liked this then take a look at Heineken’s ' Social media challenge - Meet the World in One City ', ' Football Vs Girlfriends ', ' THINK BIG KARAOKE ' and the awesome ' Surprise Roulette '.