Itzo, content creation

Working with a team across three different time zones, on the MVP of an app whose aim is to spread trusted, timely, and local COVID-19 news and guidelines to under-served minority-language communities.

Pitching just the right brand voice for what is necessarily a diverse target user group; switching back and forth between languages for the prototype content; and keeping up with the fast-moving pace of the pandemic and government reactions to it - all these were always going to need agile and creative solutions. Luckily that's what we and the Linqua team thrive on, and we loved every minute of it.

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