Genius guerilla marketing by DHL

There's nothing better, and funnier, than having your competitors advertising your brand.
A simple idea but well thought and implemented. Once DHL’s competitors realised what they were doing it was already too late.

Watch it, it’s a good one.
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9 common SEO mistakes

SEO is hard. It’s an ever-changing mess of algorithms, keywords and links. No wonder new marketers make so many mistakes! But ironically, many don’t even realise that they have. Which of these 9 SEO mistakes have you made? Mistake #1 - The David And Goliath Keyword Strategy So, you’ve set up a new website, you’re raring to go. You’re keen to take on the big guns. Good luck. Unfortunately, SEO ain’t no David and Goliath tale. Aiming for ultra-competitive keywords, Straight off the bat is gonna get you nowhere. Instead, target less competitive & long-tail. That way you can build your strength. And bring the pain! Mistake #2 - The Infrequent Publisher  You don’t need to publish content every day. But leaving the same old content up for weeks, Will make your site go stale. So, produce at least one new article a week, And update older content with value. Mistake #3 - Low-Quality Content There’s nothing Google hates more than poor quality. … Well, maybe paying tax… But stuff your co...
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The best landing page

More than one offer on a page can overwhelm customers. The best landing pages have one offer. Yep, ONE offer. But they’re PACKED with: * Statistics / results * Case studies * Testimonials * Captivating copy * The language of the customer * Benefits (not just features) * Solutions to common pains It’s better to sell one idea properly, than not sell five ideas at all. If you're planning to direct traffic to your landing page through an email campaign then take time to look at these FREE email marketing services .
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How to rank (almost) every article on search engines

Backlinks help you rank high on Google, it's a fact. Here's a simple 3-step framework for ranking almost every article on the TOP SERP positions without spending a fortune on backlinks. 1. Choose high-intent keywords Huge brands often miss a ton of high-quality, low-volume, long-tail keywords. That's your place to shine. 2. Write the best article on the given subject. Look, Google is smart. No need to try hacking the algorithm. If your article is the best in the world for the users' intent, you'll be 1st. User-first content always beats SEO-first content. 3. Don't forget about internal links By linking similar articles in the same niche internally, Google considers you a "topic authority website." This allows you to rank your content faster and better. Hope you enjoyed this quick and effective backlinks guide. And don't miss all our SEO and Content  tips and guides !
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Why internal linking is important + a few tips!

Internal linking is an often-overlooked aspect of SEO, but it's a powerful tool that can help you improve your website's organic traffic and rankings. It can help visitors navigate your site more easily and keep them more engaged. Why search engines love internal linking? * Helps crawlers and users navigate your website * Aids in indexing of your content * Can help pass link juice (PageRank) around your website * Can help you target specific keywords with greater accuracy So here we're sharing 7 internal linking tips for you. 1. Finding related pages on your website: One of the best ways to find related pages on your website is by using the site: operator in Google. For example, if you wanted to find all the pages on our website that are about SEO, you could type in site:www.itzo.me SEO This will return all the pages on our website that are indexed by Google that include the term "SEO." 2. Anchor text: When creating internal links, be sure to use anchor t...
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7 Evergreen Ideas To Repurpose Your Content To Reach a Wider Audience

Publishing great content on your blog or website doesn't have to be always tough; what is challenging is getting a large number of people to discover it and read it, right? If your content is not being read, it’s like dancing in the dark where nobody but you alone knows you are dancing. With these 7 evergreen ideas you can repurpose your content and reach more people. According to a post published by Srinivas Rao on the Search Engine Journal , “For repurposed and repackaged content to work it must be polished, expanded upon, and treated as your art.” If you are not getting the right traffic, perhaps it’s high time you changed your approach. Do something you’ve not done before but which is known to work and give others the expected results. So what are those things you should do in order to make more audience aware of your blog and content? 1. Turn your blog post into a slideshow Take a look at any of your great content and pick out the salient points from the post and change them ...
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Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear...
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