Genius guerilla marketing by DHL

There's nothing better, and funnier, than having your competitors advertising your brand.
A simple idea but well thought and implemented. Once DHL’s competitors realised what they were doing it was already too late.

Watch it, it’s a good one.
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The Definitive Guide To SEO In 2021 - Core Web Vitals

This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the...
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Free E-mail Marketing sites

Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe...
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9 free article submission websites

Today we would like to share a good link building method which we've been using for a long time now. It's a free method to generate real quality traffic to your site. You simply need to register in each site and create your articles with your d0follow backlinks, that's all! We recommend to use unique articles (no spin content) to get the max of link juice. Enjoy! Website                                            Dofollow            DA           DR techsite.io                                                 yes               51            68 qtolk.com...
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The 13 Traits of a Good Marketer (And Marketing Team)

  What makes a great marketer and the impact he/she has? 1 - Good marketers question the status quo. They continually ask if they are doing the right tasks the right way and then modify if needed. Bad marketers do things ‘because we always do it this way.’ 2 - Good marketers make it their job to know the market, the competition, and the company’s products better than anyone else - and they share their knowledge with other stakeholders at the company. Bad marketers don’t know the product thoroughly and don’t stay up-to-date with the market landscape. 3 - Good marketers measure themselves on revenue generated. Bad marketers measure themselves on leads generated or traffic generated. 4 - Good marketers feel ownership of the go-to-market process end-to-end. Bad marketers blame the product or the sales team for lack of success. 5 - Good marketers define and articulate a strong and unique position for their company, division, and products. Good marketers use easy-to-understand and straig...
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The 10 Marketing Commandments

1. Test everything , assume nothing 2. Unsexy marketing that sells > sexy marketing that doesn’t 3. Vanity metrics don’t matter - results and revenue do 4. Laser-sharp targeting and audience segmentation are key 5. Focus on community building > chasing customers 6. Action reaps bigger rewards than ‘strategising’ 7. Your audience is your best source of data 8. Optimisation is an iterative process 9. Repurposing content is a priority activity 10. Follow customers , not trends Big thanks to Matt Janaway
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Best Types of Content Marketing

  There are plenty of content marketing types out there to benefit from. The key is for the content to provide information or entertainment, usually for free, in support of a business goal.  A few examples of what most of us are trying to get out of content marketing are:    * Driving traffic to key landing pages    * Spreading brand awareness    * Building relationships    * Bringing in revenue    * Generating social shares and backlinks When it comes to your content marketing strategy it can be difficult to decide which types are going to resonate with your audience and personas. You have to think about what types of content are relevant to your business and industry but also what will effectively promote your business and encourage the most engagement. The below is not a definitive list of content types, don’t be afraid to try out new things too, it’s always good to experiment. Blogs  - this comes in at number 1. Blogg...
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