Genius guerilla marketing by DHL

There's nothing better, and funnier, than having your competitors advertising your brand.
A simple idea but well thought and implemented. Once DHL’s competitors realised what they were doing it was already too late.

Watch it, it’s a good one.
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Beginners guide to SEO

For those new to SEO we have added all the major and minor points that are required to do for a new website. It's important to notice that you should keep 90% of your focus on content and backlinks as everything else is depends on them. SEO Basics:​ Set up GSC and Bing Webmaster Tools Set up Google Analytics (GA) Install and configure an SEO plugin (Wordpress) Generate and submit a sitemap to GSC and Bing Create a Robots.txt Check Webmaster Tools for any manual actions Make sure the site is indexed Keyword Research:​ Identify the competitors Find the main keywords Find long-tail keyword variations Create a keyword map Analyze the page intent of ranked results Make a list of questions being asked Check the target keyword difficulty Technical SEO​: Ensure the site is using HTTPS Check for duplicate versions of the site Check for crawl errors and fix them Improve site speed Check for broken internal and external links Find and fix HTTP links on HTTPS pages Use SEO-friendly URL structu
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Why internal linking is important + a few tips!

Internal linking is an often-overlooked aspect of SEO, but it's a powerful tool that can help you improve your website's organic traffic and rankings. It can help visitors navigate your site more easily and keep them more engaged. Why search engines love internal linking? * Helps crawlers and users navigate your website * Aids in indexing of your content * Can help pass link juice (PageRank) around your website * Can help you target specific keywords with greater accuracy So here we're sharing 7 internal linking tips for you. 1. Finding related pages on your website: One of the best ways to find related pages on your website is by using the site: operator in Google. For example, if you wanted to find all the pages on our website that are about SEO, you could type in site:www.itzo.me SEO This will return all the pages on our website that are indexed by Google that include the term "SEO." 2. Anchor text: When creating internal links, be sure to use anchor t
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101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
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7 Evergreen Ideas To Repurpose Your Content To Reach a Wider Audience

Publishing great content on your blog or website doesn't have to be always tough; what is challenging is getting a large number of people to discover it and read it, right? If your content is not being read, it’s like dancing in the dark where nobody but you alone knows you are dancing. With these 7 evergreen ideas you can repurpose your content and reach more people. According to a post published by Srinivas Rao on the Search Engine Journal , “For repurposed and repackaged content to work it must be polished, expanded upon, and treated as your art.” If you are not getting the right traffic, perhaps it’s high time you changed your approach. Do something you’ve not done before but which is known to work and give others the expected results. So what are those things you should do in order to make more audience aware of your blog and content? 1. Turn your blog post into a slideshow Take a look at any of your great content and pick out the salient points from the post and change them
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Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
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How to grow your business with Influencer Marketing

Are you looking for the ideal Influencer Marketing Strategy to help you expand your business? Influencer marketing has been a buzzword for a while, as marketers we hear it every day. Working with the right social media influencers is essential for a successful influencer marketing campaign. But, before we go into influencer marketing strategies and tools, let's talk about what we're talking about and why we're talking about it. What is Influencer Marketing? Influencer marketing is a collaboration where a company partners with an influential individual to promote a brand or a specific product. Before social media we use to have brand ambassadors, now we have influencers, same principle but with much bigger exposure, engagement and, most importantly, results. In today's digital age, however, social media content providers with specialised following may now provide brands with greater value. On social media sites, these people have devoted followings. "Social media in
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