Dump your girlfriend for a Champions League final ticket?

I just love Heineken’s marketing. 
A month ahead of the climax to the best club competition in the world, Heineken have started to plug the UEFA Champions League final with a brand new ‘storytelling’ commercial shot in Spain.

A costly exercise but it helped building and delivering the story across the world as the video has had more than 1.8 million views. Think big ;)
If you liked this then take a look at Heineken’s 'Social media challenge - Meet the World in One City', 'Football Vs Girlfriends', 'THINK BIG KARAOKE' and the awesome 'Surprise Roulette'.

Worth a read?