Inspiring peaceful actions

“Think of someone you need to resolve a conflict with, and invite them to dinner.” It’s an ancient tradition; get together over a meal is the first step to resolving conflict.

Recipeace is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level.

The campaign, rolled out on September 21 (Peace Day) by Leo Burnett Chicago, is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement by cooking a meal inspired by recipes that have resolved conflict in history.

Nice concept, simple and effective as you can see from the visuals below.

Worth a read?