Don’t sweat the small stuff is our anti-motto. We love the small stuff. It should be sweated! Microcopy is the ant of the content biosphere. Tiny individuals working together to support the whole; often overlooked; and almost eerily powerful. It's only metaphorically ants. Really, microcopy is the small snippets of text that populate buttons, menus, calls to action, error messages. If you can't fit a sentence there, it's microcopy. Its smallness can give rise to the assumption that microcopy has less importance than its more complex friends, the sentences that make up Big Copy. How important is it really to decide between a button labeled 'OK' and one labeled 'Go'? As with every kind of copy, we like to make it work hard - as your content, it's a part of your product, and that means it has to earn its place in the business . And the value microcopy can add far exceeds it size. Just have a look at this button, offering a free month's trial of a produ
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This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. Is Visual Search an SEO game-changer? Not yet. But based on how things are trending, visual search is poised to take off in 2021. Here’s what you need to know. Visual Search is Taking Off More people are conducting more visual searches than ever before. Just take a look at these stats: Google Lens has already been used 1 billion times ( source ). Pinterest gets 600 million visual searches per month ( source ). 36% of American consumers have already used visual search ( source ). Visual Search Technology is Insanely Good Visual search is still in its infancy. And it already works REALLY well. Don’t believe me?
This is Itzo doing what we love best: working with a smart and gritty team of founders to fashion their ideas and passion into robust and meaningful content. In this case we applied the content to a company profile and created a simple, striking website to set off their renewable energy data startup. Visit Tawazi
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to SEMrush, 6.83% of all search results have a Featured Snippet. And yes: Featured Snippets are stealing A LOT of clicks from the #1 spot. (As I like to say: “#0 is the new #1”) The question is: How do you get your content to appear in the Featured Snippet? Well, that’s what this chapter is all about. I recently decided to make ranking for Featured Snippets a priority. And it helped us go from a handful of Featured Snippets rankings to over 390. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Like most things in SEO, the first step is keyword research . Keywords th
There's nothing better, and funnier, than having your competitors advertising your brand. A simple idea but well thought and implemented. Once DHL’s competitors realised what they were doing it was already too late. Watch it, it’s a good one.
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. In October Google announced a new search technology called “Passages”. This feature allows Google to rank specific sections of a page (“a passage”) independently. This feature is going to affect 7% of all searches, which is a massive number. (To put that into context, Google Penguin only impacted 3.1% of all queries .) Let’s see how to optimize for this new Google ranking factor. How Google Passage Ranking Works Passages allow Google to rank specific, relevant passages from a specific page. Not just the page itself. (Kind of like a souped-up version of Featured Snippets.) Here’s an example from Google’s feature
Investor presentation Hadaya is a successful SME that had an opportunity to pitch for investment, and came to us to develop their presentation. It had to be sleek and to-the-point, and to create excitement and urgency both through its graphics and animation, and its textual content. Visit Adaya's website .
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the