I love this stuff! 
Just ordinary go and take your car to go to work and instead you find a Jeep Renegade.
Jeep, not new with these type of marketing, and with the assistance of some Juventus players, came up with a cool stunt and transformed overnight all cars on the same road into a Jeep.
Check the reaction of the owners when they found what happened to their cars the following morning.

Worth a read?