Investor presentation Hadaya is a successful SME that had an opportunity to pitch for investment, and came to us to develop their presentation. It had to be sleek and to-the-point, and to create excitement and urgency both through its graphics and animation, and its textual content. Visit Adaya's   website .
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Glare is a lighting design studio with offices in Muscat, Dubai, Milan, Doha and Almaty. We have assisted in developing their website and its content. Visit GLARE and feel free to share any feedback with us!
Redesign sales pitch Working with the talented DataBoat team, we developed key pitch points for presentation to potential partners; this included creating a look and tone that fit with the brand, and improving the information breakdown to properly show the business model and features.
Advertising Agency:  Ogilvy, Cape Town, South Africa
A brief list of best growth hacking tools for traffic acquisition to skyrocket your business! Click to Tweet : The tool gives you an easy way of promoting or advertising your product or business on Twitter. In this strategy, new users are asked to share the product on Twitter, and then the brand can track the analytics to see the number of times the Click to Tweet link has been clicked on. You can use this on the website, landing pages, social media posts, emails etc. Finteza : This is a website traffic tracking tool that can also help you to build funnels and analyze your users’ behavior in order to drive conversions. Finteza gives you accurate data about the loading speed of certain pages on your website, and you can also run relevant ads on your website using the tool’s built-in advertising engine, thus growing your revenue. Growthbar : The chrome extension allows you to access critical SEO data points on every website and get keywords and growth channels that make it productive. Th
Working with a team across three different time zones, on the MVP of an app whose aim is to spread trusted, timely, and local COVID-19 news and guidelines to under-served minority-language communities. Pitching just the right brand voice for what is necessarily a diverse target user group; switching back and forth between languages for the prototype content; and keeping up with the fast-moving pace of the pandemic and government reactions to it - all these were always going to need agile and creative solutions. Luckily that's what we and the Linqua team thrive on, and we loved every minute of it. Visit Linqua .
Website content Video script We developed online content for FastMovers that reflected their core vision and plans for growth, with SEO and dynamism in mind. The challenge was to create a website that clearly explained the service and its benefits to two very different target markets, while keeping consistency of messaging. We used the same tone and key messaging for our second FastMovers project, writing a script for their international sales video. Visit FastMovers .
I just love Heineken’s marketing.  A month ahead of the climax to the best club competition in the world, Heineken have started to plug the UEFA Champions League final with a brand new ‘storytelling’ commercial shot in Spain. A costly exercise but it helped building and delivering the story across the world as the video has had more than 1.8 million views. Think big ;) If you liked this then take a look at Heineken’s ' Social media challenge - Meet the World in One City ', ' Football Vs Girlfriends ', ' THINK BIG KARAOKE ' and the awesome ' Surprise Roulette '.
Sales script Hona App came to us to streamline a vital part of their startup: the pitch to partners. As a matching app that pushes local businesses' offers to potential customers, a key component to their success was signing up those business owners they knew their market would respond to. We created a full sales script, including an elevator pitch, IRL examples, a guide to tone and delivery, mission statement, and pain point solutions.
Evolve  is an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media. Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours.  A very well executed campaign (by creative agency McCann), and quite funny too. Watch the video, will bring you a smile and...make you think.
Whether you run a brick-and-mortar or an online business, a solid content marketing plan is critical to your success. The two key factors of any successful content marketing strategy are quality and reach. Once you have quality content, whether it’s a blog or podcast, or even an e-store you need to get it to the masses. This makes content reach critical. Because if you can get maximum content reach for your quality content, all your analytics will increase. To help your blog or business grow and be successful, we put together the following definitive guide for maximum content reach. Let’s dive in! Begin with a well-thought-out social media content marketing plan When it comes to gaining maximum content reach for your business, having a good social media strategy is critical. Although it may appear to be a no-brainer when it comes to reaching out to more people, you'd be shocked how few businesses use social media efficiently. Using additional hashtags, especially hashtags unique to
“Think of someone you need to resolve a conflict with, and invite them to dinner.” It’s an ancient tradition; get together over a meal is the first step to resolving conflict. Recipeace  is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level. The campaign, rolled out on September 21 (Peace Day) by Leo Burnett Chicago, is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement by cooking a meal inspired by recipes that have resolved conflict in history. Nice concept, simple and effective as you can see from the visuals below.
BritSwim is the leading swimming company in Muscat, part of the Unique Sports Oman group, and it offers highly effective, super fun swimming lessons for every age and every level, delivered by their qualified and dedicated teachers. As the company grew quickly there was a need to create more professional and technical content; from company policies to manuals, from website content to blog posts, and much more! Visit BritSwim and find out more about our work and them.
It’s no secret that social media has transformed the way people communicate in the workplace. Internal communications developed significantly since the days of simple staff memos, emails and newsletters. Even instant messaging, support forums and intranets which represent a modern way for different offices and departments to connect seem outdated. How is social media taking over? Could be a long list but I’ll mention two examples; one, from Nokia, shows that experimenting, making and correcting mistakes, and sticking to a belief or vision pays off. The second example, from TBWA, is just so cool that makes you want to work there. Nokia is probably a pioneer as social media has a long history within the company. Back in 2001, the company launched an internal site called Jazz Cafe as a kind of informal discussion forum. This was followed by discussion forums and wikis to share expertise. As you can see from the timeline below, the company has experimented multiple formats and platforms, s
This is absolutely hilarious. Photo of the year! ('stole' it from  @NasraBusaidi )
  If you're new to SEO this is a great list to help you understand what SEO is all about, and offering reliable solutions to increase your ranking. Hope you find it useful. Enjoy! SEO News Roundup Beginner's Guide to SEO ContentKing Academy hreflang Guide Google's SEO Guide Bing Webmaster Guide How Google Works by Paul Haahr How Google works for JS Heavy Sites About URLs, LazyLoading, etc Javascript SEO Playlist Plato Web Design SEO Guide How Search works The Anatomy of a Perfect Web Page How Google Crawls a Web Page Webmaster Guidelines Beginner's Guide to Link Building Google Quality Rating Guideline - March 28, 2016 Microsoft Excel for SEOs Google Penalty Removal Web Performance 101 Guide to Website Speed Optimization Log File Analysis for SEO Creative Link Building Ideas Mobile Measurement Glossary Need a quick guide about avoiding common SEO mistakes ?