Ever heard of the 70/20/10 content rule? It was created by Cola-Cola to foster marketing innovation and it can be applied it to your content strategy too. The goal is to allocate different percentages of your budget, time, and efforts to different levels of content marketing. Here's how it works: → 70 percent: 70% of marketing activities are dedicated to low-risk activities. These include blog posts, the usual social media posts, search marketing, etc. It's the marketing that appeals to most. And is the content that pays bills. → 20 percent: 20% is allocated to innovative content ideas. Has something worked particularly well in your 70% bucket? Then, double down on that. Test it. Measure it. And experiment. The goal is innovation. → 10 percent: This is where the fun comes. And where most brands miserably fail. 10% of your content marketing should be allocated to high-risk content. These are the ideas that have never been tested. But they might work. And the best part? Nobody is
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To help you get started, here's a content marketing strategy checklist: Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide: create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
What is content marketing? A quick definition: Content marketing is a type of internet marketing focused on making, publishing, and distributing content specifically for an intended target audience on the web. There's a lot to it than just that. Content marketing is all about finding fresh, engaging, and informative content that your target audience will be interested in so they will return to your site and possibly buy your products or services. The goal is to increase your traffic so that when visitors come to your site, they will find something of value and this will increase your chances of making a sale or getting a lead. This means content that is relevant and useful to your readers. One important point to consider is that content marketing is not just for attracting potential customers through search engines like Google or Yahoo! Search engines don't care how your content is written. They care about backlinks being connected to your website from other sites that are re
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to SEMrush, 6.83% of all search results have a Featured Snippet. And yes: Featured Snippets are stealing A LOT of clicks from the #1 spot. (As I like to say: “#0 is the new #1”) The question is: How do you get your content to appear in the Featured Snippet? Well, that’s what this chapter is all about. I recently decided to make ranking for Featured Snippets a priority. And it helped us go from a handful of Featured Snippets rankings to over 390. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Like most things in SEO, the first step is keyword research . Keywords th
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. In October Google announced a new search technology called “Passages”. This feature allows Google to rank specific sections of a page (“a passage”) independently. This feature is going to affect 7% of all searches, which is a massive number. (To put that into context, Google Penguin only impacted 3.1% of all queries .) Let’s see how to optimize for this new Google ranking factor. How Google Passage Ranking Works Passages allow Google to rank specific, relevant passages from a specific page. Not just the page itself. (Kind of like a souped-up version of Featured Snippets.) Here’s an example from Google’s feature
This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in 2021” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. According to Google, core web vitals are going to become a ranking factor in May 2021 . And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know Core web vitals are a set of three specific web page experience metrics that Google considers super important: √ Largest contentful paint √ First input delay √ Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, the
Advertising Agency: Ogilvy, Cape Town, South Africa
A brief list of best growth hacking tools for traffic acquisition to skyrocket your business! Click to Tweet : The tool gives you an easy way of promoting or advertising your product or business on Twitter. In this strategy, new users are asked to share the product on Twitter, and then the brand can track the analytics to see the number of times the Click to Tweet link has been clicked on. You can use this on the website, landing pages, social media posts, emails etc. Finteza : This is a website traffic tracking tool that can also help you to build funnels and analyze your users’ behavior in order to drive conversions. Finteza gives you accurate data about the loading speed of certain pages on your website, and you can also run relevant ads on your website using the tool’s built-in advertising engine, thus growing your revenue. Growthbar : The chrome extension allows you to access critical SEO data points on every website and get keywords and growth channels that make it productive. Th
Evolve is an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media. Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours. A very well executed campaign (by creative agency McCann), and quite funny too. Watch the video, will bring you a smile and...make you think.
Whether you run a brick-and-mortar or an online business, a solid content marketing plan is critical to your success. The two key factors of any successful content marketing strategy are quality and reach. Once you have quality content, whether it’s a blog or podcast, or even an e-store you need to get it to the masses. This makes content reach critical. Because if you can get maximum content reach for your quality content, all your analytics will increase. To help your blog or business grow and be successful, we put together the following definitive guide for maximum content reach. Let’s dive in! Begin with a well-thought-out social media content marketing plan When it comes to gaining maximum content reach for your business, having a good social media strategy is critical. Although it may appear to be a no-brainer when it comes to reaching out to more people, you'd be shocked how few businesses use social media efficiently. Using additional hashtags, especially hashtags unique to
“Think of someone you need to resolve a conflict with, and invite them to dinner.” It’s an ancient tradition; get together over a meal is the first step to resolving conflict. Recipeace is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level. The campaign, rolled out on September 21 (Peace Day) by Leo Burnett Chicago, is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement by cooking a meal inspired by recipes that have resolved conflict in history. Nice concept, simple and effective as you can see from the visuals below.