Kellogg’s UK - Epic fail on Tweeter

Kellogg’s is the latest brand who tried taking advantage of unfortunate situations by doing a shameless self-promotion.
As part of its “Give a Child a Breakfast campaign” Kellogg’s UK tweeted the following:

Didn't take Kellogg’s long to realise what such bad idea it was, so they immediately deleted the Tweet and sent out an apology.

The tweet was branded "stupid" and "cynical" and, as it often happens on social media, the apology didn't convince people at all, in fact these are just few of the reactions:

Didn't Kellogg’s see it coming? The exact same mistake was done by Microsoft in 2011 in a poor attempt to support the victims of the Japan quake/Tsunami (here).

Worth a read?