Surprise marketing by...

In an ongoing quest to position itself as a glamorous beer, and part of its global ‘Legends’ campaign, Heineken came up with a very cool and fun stunt where you don’t need to purchase something nor even to register to get a freebie.

It’s called Departure Roulette.

If you were at the airport on your way to see your family or friends and someone came up and offered you a free trip to an unknown destination would you take it?

I think I would...maybe, would you? Watch the video; it’s good fun seeing all different emotions people experience.

Worth a read?